Schibsted Norges logo

Schibsted Norge

Medier · Norway

Schibsted

  • Front Pages
    Front Pages
    Programmatisk
    100 kb - HTML5, PNG, JPG, GIF, Third-party script
  • News
    News
    Programmatisk
    100 kb - HTML5, PNG, JPG, GIF, Third-party script
  • Sports
    Sports
    Programmatisk
    100 kb - HTML5, PNG, JPG, GIF, Third-party script

FINN

Schibsted & Mediehusene

  • Adresseavisen
    Adresseavisen
    980x150 px, 980x300 px, 180x500 px, 160x600 px, 580x400 px, 300x250 px, 980x300 px, 320x250 px, 980x250 px
    100 kb - HTML5, PNG, JPG, GIF, Third-party script
  • Aftenposten
    Aftenposten
    980x150 px, 980x250 px, 980x300 px, 970x250 px, 580x400 px, 300x250 px, 320x250 px, 180x500 px, 160x600 px
    100 kb - HTML5, PNG, JPG, GIF, Third-party script
  • Bergens Tidende
    Bergens Tidende
    980x150 px, 980x250 px, 980x300 px, 970x250 px, 580x400 px, 300x250 px, 320x250 px, 180x500 px, 160x600 px
    100 kb - HTML5, PNG, JPG, GIF, Third-party script
  • E24
    E24
    980x150 px, 980x250 px, 970x250 px, 580x400 px, 580x500 px, 300x250 px, 320x250 px, 180x500 px, 160x600 px
    100 kb - HTML5, PNG, JPG, GIF, Third-party script
  • FINN.no
    FINN.no
    980x150 px, 580x400 px, 320x250 px, 300x250 px, 768x150 px, 180x500 px, 160x600 px, 300x600 px
    100 kb - HTML5, PNG, JPG, GIF, Third-party script
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Native Ads - English

SCHIBSTED ASSET GUIDELINES
Not all assets will necessarily be presented on publisher sites

Landing page: Landing page URL

Title: 50 characters or less

Description: 90 characters or less. Will be presented on FINN and VG article pages only.
Effective cost calculation examples for consumer loan and creditcard ads must be placed in the description field AND in the image, to ensure readability across all Schibsted placements.

Icon Logo:
1x1 ratio
jpg, png, gif
Minimum 150 x 150 px
Maximum 300 x 300 px
Maximum 50 kb

Image
jpg, png Aspect ratio 1,91:1, size 1200 x 627 px
Minimum width 580 px to avoid pixellation Maximum 100 kb

Please apply a safe zone of 150 px left and right, as a few placements on FINN will crop the image slighthly.

Video
.mp4, .mpeg or .mov, maximum 10 Mb
maximum 60 seconds, recommended maximum 15

Video
Codec: DVCPRO HD or H264.
Aspect ratio: 16:9 (width/height)
Resolution: 1080i(1920×1080) or
720p(1280×720).
Frames per second: Minimum 25 frames
progressive or 50 frames interlaced.
Quality (Bit rate): Minimum 5000 kbps

Audio
Format: Stereo AAC or MP3
Resolution: 128/192 Kbit.
Level: Flatet ut på -23 LUFS/LKFS. Maks -19 LUFS.
Level peak: -12 dbTP.

Image:
(this image is used as freezeframe after played video)
jpg, png
Width/height aspect ratio 16:9 (1920x1080px or 1280x720px)
minimum 800x450px
Maximum 100 kb

Call to action: N/A

Sponsored by: Advertiser name. 25 characters or less


APPNEXUS: HOW TO CREATE NATIVE AD
1. In AppNexus Console, navigate to (Advertiser > Creative Manager > Select Advertiser > Create new creative > Creative type: Native)
2. Upload the following assets according to Schibsted asset guidelines:
Type: Native
Creative Name: Give your creative a name. This is not presented in the creative itself
Title: Your desired title
Image: Select Browse and find the image you wish to use as main image in the creative
Icon: Select Browse and find the logo you wish to use

The preview pane to the right displays all assets entered and does not represent how the assets will be presented on the various publisher sites.

ADFORM: HOW TO CREATE A NATIVE AD (BETA)
1. Upload Assets
2. Navigate to Banners tab (1)
3. Click Create (2) and select Native (beta) (3) from the banner section
Once a new window opens on the right-side of the page, enter the following details: 1. Name the banner. This name will be used in the platform, but will not appear in the banner itself
2. Create a headline. Make sure it is clear enough and grabs users' attention. (25 characters or less)
3. Add a short description, which will appear as the main content of the ad.
4. Enter brand name. Promoted by or Sponsored by prefixes are added by publisher.
5. Select thumbnail image, which will appear as the main image of the ad.
6. Add icon image (the logo of the brand).
7. Select a landing page from the list or choose other. If you choose other, enter a landing page in the pop-up field. Read how to add landing pages to include them in the list for selection.
8. Enter a Click URL to be able to count user clicks.
The preview pane to the right displays all assets entered and does not represent how the assets will be presented on the different publisher sites.
Klikk knappen på produkter for å lage en forespørsel